Posted on by Audrey Pogu 3 min read

Boat industry in short supply as global demand increases

This craze for boats and yachts has led to a short supply in the boat industry. Indeed, in the US, they are more buyers than...
The gap is widening for dealers who already sell online and those who’ve been slow to adopt

The gap is widening for dealers who already sell online and those who’ve been slow to adopt

Elisa Llera 13 min read

The global state of alarm has shone a light on industries who’ve successfully invested in digitalization and been able to run business as usual—and those who haven’t. We spoke with one of our clients, Sunbird Yachts, about how selling boats online has helped them have one of their best years yet, even in the face of COVID.

Captains At Heart interview series: Amy of English Sailing

Captains At Heart interview series: Amy of English Sailing

Elisa Llera 17 min read

Introducing Amy Templin—magnetic and bullish about living life to the fullest—Amy leads an annual multi-day sailing trip for young adults to learn about life and language on the Mediterranean. She's the first interviewee in our Captains at Heart series, where we share the stories of diverse people who live, love, and work at sea.

5 intermediate boating knots to take your knot skills to the next level

5 intermediate boating knots to take your knot skills to the next level

Verena Nyc 8 min read

Whether you're going for a day trip around the lake or you're planning to sail the seven seas –  tying knots will always be an...

Here’s why boat dealers and brands should invest in influencer marketing and #boatlife influencers

Here’s why boat dealers and brands should invest in influencer marketing and #boatlife influencers

Joao Paulo Carvalho 26 min read

With an estimated spend of $10 billion this year alone and established brands like Nike investing more heavily, it's no surprise "influencer marketing" is beginning to pique interest in the boating industry. But can its success in fashion and fitness be replicated? Most definitely! Here’s why (and how) boat dealers and brands will be wise to invest in influencer marketing.

The ultimate guide to the best boating events in Europe and the USA in 2020—updated

The ultimate guide to the best boating events in Europe and the USA in 2020—updated

Verena Nyc 21 min read

From the Cannes Yachting Festival in September to the West Palm Beach Winter Boat Show in December—we collected the most important shows in Europe and the US you don't wanna miss out on, plus their current status in the face of the COVID-19 crisis.

The top 6 marinas in the Italian Riviera you have to add to your bucket list

The top 6 marinas in the Italian Riviera you have to add to your bucket list

Verena Nyc 12 min read

Home to old fishing ports, picturesque villages and astonishingly beautiful coastlines—there are enough places to visit in the Italian Riviera to last a lifetime. But we’ll guide you through the top 6 can't-miss marinas you might just want to drop anchor in forever.

Rafa Nadal’s new multi-million dollar yacht and 9 other drool-worthy celebrity superyachts

Rafa Nadal’s new multi-million dollar yacht and 9 other drool-worthy celebrity superyachts

Verena Nyc 12 min read

What do celebs like pro-athlete Rafa Nadal, actress Nicole Kidman, and designer Giorgio Armani, all have in common? Bursting bank accounts and a taste for superyachts. Sneak a peek inside our top 10 favorite celeb superyachts.

The 5 most breathtaking eco-friendly concept yachts we're loving in 2020

The 5 most breathtaking eco-friendly concept yachts we're loving in 2020

Verena Nyc 9 min read

Dreaming big is always a key element in superyacht design. If you still think adopting green technology can’t coexist with being sexy and luxurious, here are our top 5 eco-friendly concept yachts featuring innovative green technology and top of the line amenities, to prove you wrong.

5 health benefits of boating

5 health benefits of boating

Verena Nyc 7 min read

Indulging in your favorite pastime AND boosting your wellbeing? Win-win. And on the off chance you haven’t given boating a try, here’s 5 reasons why you definitely should. For your health, of course.